I was asked that question yesterday as I was speaking to graduate students in Communication on how to start a career in PR. To me, it’s not really a specific skill that will help make the difference, it’s an attitude: Continue reading
COP 15 is now few weeks (if not days) away, the clock is ticking. But the recent Singapore announcement did not help in bringing some hope, as, confirming doubts that had been growing for months, the world leaders in attendance Continue reading
The other day I realized that, on this blog, I often tend to write more about advertising and marketing, than public relations, which can potentially seem quite shocking surprising to some of my peers. PR pros indeed love looking down Continue reading