Social media offers great opportunities for stakeholder engagement, and, as CSR/sustainability professionals, we clearly see all the potential lying in digital communications to advance the sustainability dialogue and engagement whether with employees, consumers, NGOs, citizens, etc. As CSR/sustainability players are Continue reading
Today is Blog Action Day, which this year is about climate change. This campaign, as some other ones, got a lot of people excited, including me, about the potential for using digital and social media to confront climate change, and Continue reading
Although dating back to July 2009, these stats released by comScore Media Metrics confirm a growing interest online for all-things green in the US with an increasing number of (unique) visitors on websites covering ‘green issues’, i.e. +15% from June Continue reading
The “Obama For America – Change We Need” campaign has recently won two major prizes at the Cannes Lions International Advertising Festival in France – a global festival for those working in advertising and related fields. For its masterful mix Continue reading
ECOBOT, a new carbon calculator application that measures the fuel, power and paper you use, and that suggests you way of reducing or offsetting your carbon footprint! Now in Beta and only for Mac. Continue reading