Social Media Is An Attitude, Not A Technology: Stay true to the CSR/Sustainability principles!

Social media offers great opportunities for stakeholder engagement, and, as CSR/sustainability professionals, we clearly see all the potential lying in digital communications to advance the sustainability dialogue and engagement whether with employees, consumers,  NGOs, citizens, etc. As CSR/sustainability players are Continue reading

What are the skills or competencies required for a CSR role today?

This is often quite a difficult task to define the skills or competences required to become a CSR professional due to the diverse roles and range of disciplines involved, and the relative nascent stage of the CSR field itself, which Continue reading

From ‘spending green’ to ‘saving green’: it is that simple.

When I was at university doing my Master, one of my professors, a relatively high-ranking government officer in France, told us something one day that I  have remembered ever since then: the energy crisis was the best thing that ever Continue reading

Social media: the next frontier in CSR & stakeholder engagement

Last week two new studies exploring the intersections of social media and CSR were published, and widely commented online. The respective results of both studies clearly demonstrate how big the gap remains between all the great stakeholder engagement opportunities offered Continue reading

Exploring new models of social responsibility communications LIVE!

As the name of this blog says it all, I am a true believer of the role and power of conversations to move the Sustainability and CSR agendas forward, whether with businesses, governments, consumers, or just citizens like you and Continue reading

When brands are not succesfully ‘talking the walk’

Grail Research, a global strategic research and decision support firm, has published a new report late last month, Green Revolution, showing (among other things) that the majority of (U.S.) consumers are unaware of major brands’ sustainability initiatives. Probably as a Continue reading