Few months after the controversy around the WWF Brazil / DDB Brazil 9/11 ad, shockvertising is at again with a new ad / promotional film from U.K.-based anti-aviation expansion campaigners Plane Stupid, and developed by the ad agency Mother. This Continue reading
COP 15 is now few weeks (if not days) away, the clock is ticking. But the recent Singapore announcement did not help in bringing some hope, as, confirming doubts that had been growing for months, the world leaders in attendance Continue reading
Today is Blog Action Day, which this year is about climate change. This campaign, as some other ones, got a lot of people excited, including me, about the potential for using digital and social media to confront climate change, and Continue reading
With COP 15 coming up in December, I have been following very closely all the awareness campaigns led by several groups, multilaterals and NGOs all around the world (i.e. Hopenhagen, etc.) All campaigns are being pretty innovative and make great Continue reading
I will be. This year’s Blog Action Day theme is Climate Change. October 15th, save the date! From the Blog Action Day website: Blog Action Day is an annual event that unites the world’s bloggers in posting about the same Continue reading
With all the controversy around the WWF Brazil 9/11 ‘scam ad’, we could have very well never heard about the operation conducted by the WWF in Germany almost at the same time/date. However, the genius and creativity of the ‘Melting Continue reading