Early February 2010, Tsinghua University and Ruder Finn Asia released some insightful data on CSR within the China market sphere by looking at Chinese consumers’ expectations and perceptions of CSR performance as well as the influence of CSR on consumer Continue reading
Few days ago, while I was skimming through a magazine, I stumbled upon a great creative series of ads for WWF China that have now been running for more than a year. With the aim of addressing the misconception in Continue reading
COP 15 is now few weeks (if not days) away, the clock is ticking. But the recent Singapore announcement did not help in bringing some hope, as, confirming doubts that had been growing for months, the world leaders in attendance Continue reading
One of the trend anyone can come to grip with when observing the evolution of social and political landscapes in China is the exponential rise of the Internet (338 millions users in June 09)… and with it, the rise of Continue reading
A survey on water has recently been published by Circle of Blue, an American multi-media news and science organization, and GlobeScan, a global public opinion polling firm, and some of the findings should be kept in mind, especially from a Continue reading
A great arty ad this week which is part of Greenpeace China‘s campaign against the use of coal in emerging markets, and therefore here in China. This animated film does a great job at raising awareness about a whole set Continue reading