This first link will introduce you to a new and interesting form of consumer activism: the carrotmob. As The Economist says, “watch this space”.

This second link looks at the use of emotion-based communications strategies to encourage effective behavioral change.

This third link looks at the power of sustainability storytelling, notably as a solution to the difficulties encountered in climate change communications since the failure of COP15 and the climate gate.

This fourth link further reinforces the case for sustainability & employee engagement with good stats and perspectives.

This is actually all for this week. Have a great one!

This first link looks at the infinite possibilities of online sustainability reporting.

This second link offers a great deal of tips for all the job seekers and young graduates dreaming of a CSR job.

This is actually all for this week. Have a great one!

This first link looks at how to drive and/or reframe sustainability communications in the COP15 aftermath, while the second link looks at the COP15 failure from a more holistic point of view.  Two very good recaps.

This third link lists the tops tactics for proving green’s worth. Straightforward tactics, but it also good to have a list handy when drafting sustainability messages!

This fourth link will take you to a brilliant analysis of Google’s ’s announcement that it will “review” its business operations in China.

Here we go. Have a great week!

This first link explores human responses to environmental issues and the issues behind the state of news coverage of climate change. A MUST read. The second link looks at the state of public opinion on environment: confusion is the word. Perhaps the public opinion is just fatigued and does not see what in it for them?

This third link will take you to a very interesting conversation around CSR reporting, the GRI guidelines and the transparency / accountability issues with application levels and assurance.

This fourth link discusses the Copenhagen outcome and most especially the role governments and citizens have to play in the battle.

Here we go. Have a great weekend!

One of my new year’s resolutions will be to post weekend links more regularly, i. e. on a weekly basis! (which has been quite difficult lately).  The weekend links are the weekly roundup of what I come across on the web – blogosphere, twittosphere, and online media – and that are the most representative of what’s going in the CSR and Sustainability space. In few words, some online conversations that catch my attention!

This first link explores how socially responsible investors will view companies in 2010.

This second link explain why people who volunteer are value-add hires for companies.

This third link discusses the Copenhagen outcome through the lens of China’s (lonely) rising power on the world stage.

Here we go. Have a great weekend! And a great New Year, full of surprises and happiness!!

This first and second links offer a great overview and analysis of cause-related marketing, by Peter K.

This third link explores whether the average Chinese citizen cares about the environment? Why and How?

This fourth link discusses a very interesting notion from a psychological point of view: personal greenwashing. Very interesting, and topical!

The fifth link questions whether sustainability is ‘a cause’ deterring business. Many CSR and Sustainability professionals will recognize themselves in this post.

Here we go. Have a great weekend!

This first, second and third links give you a great summary of what happened at this week’s New Models of Social Responsibility virtual summit. To be followed on the 9th. (I do really need to be time difference this time!)

This fourth link explores the topic of “trust”: why business lost it with the GFC, and how to win it back (Part 1 of 3).

This fifth link discusses why social media is vital to corporate social responsibility.

Here we go. Have a nice Sunday and a great week!

This first link offers you a selection of online tools to monitor climate change, to learn more about the issues and potential effects of global warming.

This second link explains why a “Green Image Better Than the Reality is NOT Good Public Relations”! Yes, and thank you for making the point once again.

This third link discusses how the way climate change is framed and talked about has actually led to a rather disturbing trends in what Americans believe about climate change.

The fourth link lists the top strategies for engaging your employees in your sustainability initiatives…and benefiting from it!

Here we go. Have a nice week!

This first link highlights the failure of companies to engage with stakeholders online around CSR reporting, suggesting that many companies are fearful of social media engagement.

This second link discusses whether green movement is too radical or not to gain widespread backing for their aims. This is an example from the UK

This third link discusses how brand communications can affect consumer understanding of sustainability messaging.

The fourth link is another article discussing how consumers can make use of new media to influence CSR activities.

Here we go. Have a nice week!

Today, the weekend links are a little late (it’s already Monday)… Apologies. I will try to be on time next weekend

This first link shows some great work of art – Lu Gang, a Chinese photographer, captures China’s environmental crisis through his lens. Alarming.

This second link discusses how CSR can survive the recession. Yet another (but similar) point of view on the topic.

This third link gives you a summary of the findings from MIT’s First Annual Business of Sustainability Survey and the Global Thought Leaders’ Research Project.

The fourth link is another research whose findings prove that sustainability increases  stockholder value.

Here we go. Have a nice week!