Clearly articulating why sustainability matters and why executives should integrate it into their business is arguably the most difficult part of the sustainability practitioner’s job. And very often, the simpler the business case, the more compelling it is. Making the Continue reading
This is often quite a difficult task to define the skills or competences required to become a CSR professional due to the diverse roles and range of disciplines involved, and the relative nascent stage of the CSR field itself, which Continue reading
Numerous have been the studies and reports published last year that came to a unique (and rather encouraging) conclusion: CEOs and senior executives are now valuing CSR as a key business driver. Doing well (profit) and doing good are not Continue reading
This post was originally published on Peter Korchnak’s Sustainable Marketing Blog. *** No week goes by in China without a new Sustainability/CSR conference being held or a new Corporate Sustainability (CS) initiative being launched. Despite the economic crisis, the field Continue reading
A very interesting article and video published by the Mc Kinsey Quarterly last week: When sustainability means more than ‘green’ (view the video here). The video is adapted from Adam Werback’s new book, Strategy for Sustainability: A Business Manifesto, where he Continue reading
While reading the Boston College Center for Corporate Citizenship Blog, I came across this post about a new report – “Moving to Next Generation Corporate Citizenship” – recently published by the Center for Corporate Citizenship Germany. This report sucessfully shows Continue reading