Clearly articulating why sustainability matters and why executives should integrate it into their business is arguably the most difficult part of the sustainability practitioner’s job. And very often, the simpler the business case, the more compelling it is. Making the Continue reading
The word ‘sustainability’ itself. And the language that goes with it. Too often, communications and sustainability professionals make sustainability jargon the centrepiece of their communications efforts. But in the end, who understands and relates to such language apart from communications Continue reading
SustainAbility and GlobeScan have just published their latest survey on sustainability leadership (to download here), which explores who are today’s sustainability leaders and why. I love data and surveys! This one is a must read for anyone looking at corporate reputation and Continue reading
For the second year in a row, I am very excited to be media partner of Communitelligence‘s Communicating Sustainability conference, which will be held on September 22 and 23 in Santa Clara, California. Very excited, why? Because it touches on Continue reading
Earlier this week, Change, a brand innovation agency in Canada, launched “MapChange2010“, a new study comparing the real efforts that brands are making in fighting climate change, and the perception consumers have of those brands. The results of the study Continue reading
As more and more companies seek to communicate their progress towards sustainability, it gets more and more challenging to stand above the average in the media mix. In today’s world of shortened attention span, increasing green fatigue and ever-changing media Continue reading