The weekend links are the weekly roundup of what I come across on the web – blogosphere, twittosphere, and online media – and that are the most representative of what’s going in the CSR and Sustainability space. In few words, some online conversations that catch my attention!
This first link will introduce you to a new and interesting form of consumer activism: the carrotmob. As The Economist says, “watch this space”.
This second link looks at the use of emotion-based communications strategies to encourage effective behavioral change.
This third link looks at the power of sustainability storytelling, notably as a solution to the difficulties encountered in climate change communications since the failure of COP15 and the climate gate.
This fourth link further reinforces the case for sustainability & employee engagement with good stats and perspectives.
This is actually all for this week. Have a great one!


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