Few days ago, as I was reading National Geographic’s April 2010 issue which has been entirely devoted to the single topic of water (it’s a very good read by the way), I stumbled upon the print ad below, that really does a good job at pointing to the issue of ocean pollution through a great arty visual.
Plastic bags can indeed be easily mistaken for food by marine animals, such as turtles that consume jellyfish or squid. A plastic bag floating in the water and a jellyfish are very difficult to tell apart. This makes plastic bags a particularly hazardous form of litter to wildlife. Some scientists even estimate that in certain species, plastic amounts to up to 10% of the animal’s body weight!
This is not the first time such visual has been used in ads. It is actually very hard to distinguish who came up with the original design first…!
Scuba Dogs association:
“Turn this into an endanged species. Keep the beaches clean” – 2003
Source : joelapompe
Agency : McCann Erickson Guaynabo (Puerto Rico)
Surfrider Foundation – 2005
“Help us keep the ocean clean”
Source : joelapompe
Agency : Young & Rubicam (France)
3 Responses
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.
Continuing the Discussion