Since its creation in 2001, Swiss-based not-for-profit organisation Act Responsible – Advertising Community Together whose goal is to “federate, promote and inspire responsible communication on sustainability, equitable development and social responsibility” – has been putting together a unique database of responsible ads (press, outdoors, TV, cinema, interactive) featuring the best work for Charities, Public service and Commercial ads focusing on environmental and social issues.
In order to raise awareness about climate change in the context of COP15, Act Responsible has created virtual exhibition showcasing a selection of the best ads created for NGOs & Institutions.
Beyond the few that were recycling the not-so effective ‘polar bears’ theme, I rediscovered / discovered some ads (see below) that are particularly creative, targeted or impactful in raising awareness / enacting positive change.
Some very cool stuff. For more, click here!
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