Few months ago on Sustainability Conversations, I have written about the GoodGuide, a website in the U.S. which rates consumer products based on their health, environmental and social impacts (by looking at the performance of the products – ingredients, toxicity with carcinogens for instance – and the companies / manufacturers themselves – i.e. climate change policies, labour concerns, etc.) A great website and initiative, which illustrates the blurring lines between corporate reputation and brand equity with the rise of ecopowered consumers in the digital age.
This was without GoodGuide’s latest innovation, which makes it an even more powerful concept: thanks to a newly developed Iphone application (which is free!!), consumers can scan a barcode in the supermarket aisle and immediately see detailed and independently researched ratings for health, environment and social responsibility for over 62,000 products and companies right on the phone.
The presence of too many eco-labels, their complexity, and the inability to discern what’s authentic from what is not are often mentioned as the main barriers to consumer’s ‘ecopowerment’.
Well, now it seems that this application can make it easier. Helping consumers make informed decisions, real time, and all the time. Everywhere, anywhere. This will have major implications for retailers and brands.
Definitely a trend to watch. To download the app., click here.
Credits Image: GoodGuide
Sources: Treehugger
One Response
Stay in touch with the conversation, subscribe to the RSS feed for comments on this post.
Continuing the Discussion