With all the controversy around the WWF Brazil 9/11 ’scam ad’, we could have very well never heard about the operation conducted by the WWF in Germany almost at the same time/date.
However, the genius and creativity of the ‘Melting Ice Men’ made it all: in bid to draw attention to global warming, and urge the German government to take action at Copenhagen, ice sculptures in the shape of humans were placed on the steps of the music hall in Gendarmenmarkt public square in Berlin, on Sept. 2.
Within 30 minutes, the 1,000 ice sculptures created by artist Nele Azevedo had already began to melt, thus symbolically raising awareness on the possible effects of the global worming.
The operation/art installation was a great success, generating both domestic and international media coverage (The Telegraph, The Washington Post, Yahoo News, The Toronto Sun, etc..) , as well as a great amount of photos taken on site, shared online, and widely commented on blogs and micro-blogging platforms, etc.
A great piece of art-icy work done by Nele Azevedo, who was not a first-timer, and who mastered the use of her art in a very disruptive, yet poetic manner!
Again, I am pretty amazed to see how two powerful medium such as art and advertising can reinforce each other and be a very efficient, and innovative, way to spread a message and letting citizens/people reflect on the effects of climate change, such as this Polar Bears ad for EDF in the US.
What do you think? Have you ever encountered any art-vertising of that kind?
Sources: Adland.tv and QG-RemarkableAdvertising
Credits Images: Reuters
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