Although dating back to July 2009, these stats released by comScore Media Metrics confirm a growing interest online for all-things green in the US with an increasing number of (unique) visitors on websites covering ‘green issues’, i.e. +15% from June to July 2009, which is more than the other 9 site categories observed (Toys and Automobile).
Few thoughts:
Such data shows that people in general, whether consumers or citizens, are getting more interested in green issues, I see it as a proof that ‘Green’ is getting more mainstream. Perhaps the political agenda in the US, i.e. the Waxman-Markley bill which has largely dominated the news, can also explain that?
- As ‘Green’ is an increasing topic of interest for netizens, it inevitably becomes one on Google as well. Because Google is now companies’s new homepage, and because most of the online conversations between an organization and its stakehodlers start with search, this is definitely an area to keep exploring to further engage people on sustainability issues.
Even though beauty/fashion/style and teens remain the top centers of interest for web-users in absolute terms, such a growing trend in Green is to follow, and to check in the next months to come.
Does anyone know where I can find the same type of data for other geographical locations, i.e. Asia & Europe?
(Stats initially found on Thomas Crampton’s blog here)
Image Credit: David Muir
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