http://www.sustainabilityconversations.com/2009/08/08/ad-of-the-day-7-encouraging-brazilians-to-pee-in-the-shower-to-save-water/ A Blog by Perrine Bouhana on sustainability strategy, change and engagement Sun, 11 Dec 2011 17:28:28 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://www.sustainabilityconversations.com/2009/08/08/ad-of-the-day-7-encouraging-brazilians-to-pee-in-the-shower-to-save-water/comment-page-1/#comment-416 As a PR & Sustainability communications professional, what do I learn from marketing and advertising? – Sustainability & CSR Conversations Mon, 14 Sep 2009 08:40:31 +0000 http://www.sustainabilityconversations.com/?p=351#comment-416 [...] Creativity is by far the reason #1 why I am always looking at the latest PSAs or non-commercial ads available online, such as these ones here, as they smartly leverage cultural references, social trends and emotions to get their messages and big ideas across. Needless to say that in order to cut through the clutter, creativity is a MUST for sustainability/CSR communications, as 1)  the average consumer sees more than 3,000 messages a day, and 2) audiences like to be entertained, not pitched! [...] [...] Creativity is by far the reason #1 why I am always looking at the latest PSAs or non-commercial ads available online, such as these ones here, as they smartly leverage cultural references, social trends and emotions to get their messages and big ideas across. Needless to say that in order to cut through the clutter, creativity is a MUST for sustainability/CSR communications, as 1)  the average consumer sees more than 3,000 messages a day, and 2) audiences like to be entertained, not pitched! [...]

]]>