The ultimate solution to saving water may be something we have never thought before…peeing while showering and therefore saving one toilet flush!
This is the content of the new advertising campaign launched by Brazilian environmental group SOS Mata Atlantica, and running on several television stations, these days, which uses humor to persuade people to reduce flushes. According to the environmental NGO, if one flush is avoided each day in a single household, 4,380 liters (1,157 gallons) of water is saved per year!
Check the spot below featuring cartoon drawings of people – men, women, and also Alfred Hitchcock, Mahatma Gandhi, King Kong, even an alien – all happily urinating in the shower. Widely shared and commented online and viewed more than 90,000 times on Youtube only, the ad narrated by kids has become quite viral.
This is a great example demonstrating the role of humour to reach out to a broader and unexpected audience, to generate discussions between friends and peers and to avoid the moralizing/dramatizing pitfalls of usual environmental campaigns.
This shows that audiences like to be entertained, but not pitched. People will pay more attention to a humorous ad than a factual or serious one, opening themselves up to be influenced. And to potentially change.
However, the key to funny advertising is making sure the humour used is ‘appropriate’ to both cause and audience. Do you think this principle is respected here? 
I do.
I do.
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