The weekend links are the weekly roundup of what I came across this week on the web – blogosphere, twittosphere, and online media – and that are representative of what’s going in the CSR and Sustainability space. In few words, some online conversations that caught my attention!
This week has been a little quiet, everybody seems to be enjoying some well-deserved summer holidays!
Link no.1: A China link to start. Or more precisely the list of China Social Entrepreneurs, Tree Huggers and NGOs on Twitter, here. A great source of information and discussions on what’s happening in the Middle Kingdom with a great number of people that I am following with great interest.
Link no.2: A good blogpost on Sustainable Marketing Blog about sustainability fatigue. Saturation around the sustainability concept. This is why we need to frame sustainability in human terms that mean something to our publics (employees or consumers, or else), match their key needs and concerns and give a meaningful purpose.
See…not many links during the summer! 
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