http://www.sustainabilityconversations.com/2009/07/27/green-brands-beyond-products-features-it-is-about-your-corporate-reputation/ A Blog by Perrine Bouhana on sustainability strategy, change and engagement Sun, 11 Dec 2011 17:28:28 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://www.sustainabilityconversations.com/2009/07/27/green-brands-beyond-products-features-it-is-about-your-corporate-reputation/comment-page-1/#comment-881 Corporate reputation’s influence on the buying behaviour « Marketing Trends Tue, 19 Jan 2010 11:39:51 +0000 http://www.sustainabilityconversations.com/?p=296#comment-881 [...] Corporate reputation’s influence on the buying behaviour January 19, 2010 ckdfs Leave a comment Go to comments How are “green” buyers influenced by corporate reputation? This question is answered by Perrine Bouhana on her Sustainability and CSR conversations blog (http://www.sustainabilityconversations.com/). [...] [...] Corporate reputation’s influence on the buying behaviour January 19, 2010 ckdfs Leave a comment Go to comments How are “green” buyers influenced by corporate reputation? This question is answered by Perrine Bouhana on her Sustainability and CSR conversations blog (http://www.sustainabilityconversations.com/). [...]

]]> http://www.sustainabilityconversations.com/2009/07/27/green-brands-beyond-products-features-it-is-about-your-corporate-reputation/comment-page-1/#comment-525 When brands are not succesfully ‘talking the walk’ – Sustainability & CSR Conversations Tue, 20 Oct 2009 08:06:16 +0000 http://www.sustainabilityconversations.com/?p=296#comment-525 [...] Not really. While corporate reputation and brand image are converging, the gap between a company’s responsible initiatives and consumers’ perceptions and … [...] [...] Not really. While corporate reputation and brand image are converging, the gap between a company’s responsible initiatives and consumers’ perceptions and … [...]

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