Since its creation in 2001, Swiss-based not-for-profit organisation Act Responsible – Advertising Community Together whose goal is to “federate, promote and inspire responsible communication on sustainability, equitable development and social responsibility” – has been putting together a unique database of responsible ads (Press, outdoors, TV, cinema, interactive) featuring the best work for Charities, Public service and Commercial ads focusing on environmental and social issues.
Over the last 8 years, they have gathered a collection of 2,500 ads from over 40 countries and 140 agencies that are available on their online creative gallery you can visit here.
Below is a selection of ads that I find particularly creative, targeted or impactuful in raising awareness or enacting positive change.
An AWESOME campaign realized by Ogilvy & Mather in Shanghai, for UNICEF China to draw attention to the plight of homeless street children by inviting Haohui Zhou and Bing Liu (two great painters from Guangzhou who paint objects in a way that they seem to blend into their backgrounds) to paint children in a way as to make them almost invisible. In China we indeed pass by those kids everyday but too often ignore them as if they were part of the background like cars or buildings… A very successful campaign which helped raise funds totaling approximately to USD 30,000 for UNICEF China.
Title: Stairs // Agency: Ogilvy & Mather Shanghai // Advertiser: UNICEF China // Campaign topic: Invisible child // Type: Print // Date of Publication: N/A
You can check the other ads of the same campaign here. I just love it!
Some other good ones:
It says (in French): “When we tell you that fishes go extinct, this is not a joke” in reference to April fools’ day.
Title: Poisson d’avril // Agency: Ogilvy & Mather Paris // Advertiser: WWF // Campaign topic: Overfishing & Biodiversity Conservation // Type: Print // Date of Publication: N/A
A famous one! Title: Save Paper, Save The Planet // Agency: Saatchi & Saatchi A/S Copenhagen // Advertiser: WWF // Campaign topic: Environment Protection // Type: Outdoor // Date of Publication: N/A
A simple message and compelling visual: save/don’t save.
Title: Turtle // Agency: Ogilvy & Mather Budapest // Advertiser: WWF // Campaign topic: Environment Protection // Type: Print // Date of Publication: 2005
For more, digg here. This creative gallery really offers a great selection of ads, from all over the world.
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