The “Obama For America – Change We Need” campaign has recently won two major prizes at the Cannes Lions International Advertising Festival in France – a global festival for those working in advertising and related fields. For its masterful mix of new media, community & grassroots engagement and traditional television advertising, the Obama campaign won the Grand Prix in both the categories of Titanium and Integrated Lions, respectively given to ideas that create a movement, and for great ideas that were made better with different touch points (i.e., innovative use of communications channels and vehicles).
These two prizes are another proof that this campaign will remain as THE campaign, not only as a revolution into political communications but mostly as a groundbreaking, forward-looking push to challenge communications conventions.
A campaign that we need to learn from for any kind of communications in order to break through to target audiences in a powerful, authentic and engaging manner, especially in the fields of CSR & Sustainability communications that are still (sadly) associated with greenwashing, “looking good” PR or spin.
:: What CSR & Sustainability comms lessons can we learn from the Obama campaign?
It is something that I had in mind for few months now. I have finally found some time to put a presentation deck together, to share with you all some of the key takeaways from the presidential campaign that I find extremely relevant to CSR & Sustainability in today’s turbulent times.
Watch the official video of the Obama campaign presented at Cannes below:
| Type of Entry: | Titanium and Integrated |
| Title: | OBAMA/BIDEN PRESIDENTIAL CAMPAIGN |
| Advertiser/Client: | OBAMA/BIDEN 2008 |
| Product/Service: | PRESIDENTIAL CANDIDATE |
| Entrant Company: | OBAMA FOR AMERICA Chicago, Illinois, USA |
| Advertising Agency: | OBAMA FOR AMERICA Chicago, Illinois, USA |
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