Comments on: GoodGuide.com: Consumer Empowerment & Changing Brand Reputation http://www.sustainabilityconversations.com/2009/07/02/171/ A Blog by Perrine Bouhana on sustainability strategy, change and engagement Sun, 11 Dec 2011 17:28:28 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: A Sixth ‘C’ For Sustainability Branding: Consistency – Sustainability & CSR Conversations http://www.sustainabilityconversations.com/2009/07/02/171/comment-page-1/#comment-895 A Sixth ‘C’ For Sustainability Branding: Consistency – Sustainability & CSR Conversations Sun, 24 Jan 2010 03:44:33 +0000 http://www.sustainabilityconversations.com/?p=171#comment-895 [...] overall environmental and social performance of the operating companies behind the brands (see the GoodGuide for instance), sustainability branding needs to be aligned with corporate communications. And also [...] [...] overall environmental and social performance of the operating companies behind the brands (see the GoodGuide for instance), sustainability branding needs to be aligned with corporate communications. And also [...]

]]> By: Understanding How Stakeholders’ Perceptions Of Greenwash Are Formed – Sustainability & CSR Conversations http://www.sustainabilityconversations.com/2009/07/02/171/comment-page-1/#comment-453 Understanding How Stakeholders’ Perceptions Of Greenwash Are Formed – Sustainability & CSR Conversations Mon, 21 Sep 2009 14:20:27 +0000 http://www.sustainabilityconversations.com/?p=171#comment-453 [...] In the end, “it all adds up” as shown in the graphic representation below. In determining whether a particular claim is greenwash or not, an individual may consider a wide range of factors, at the crossroads of brand reputation and corporate reputation, thus showing that both are more and more interlinked today: [...] [...] In the end, “it all adds up” as shown in the graphic representation below. In determining whether a particular claim is greenwash or not, an individual may consider a wide range of factors, at the crossroads of brand reputation and corporate reputation, thus showing that both are more and more interlinked today: [...]

]]> By: Green brands: beyond products features, it is about your corporate reputation – Sustainability & CSR Conversations http://www.sustainabilityconversations.com/2009/07/02/171/comment-page-1/#comment-153 Green brands: beyond products features, it is about your corporate reputation – Sustainability & CSR Conversations Mon, 27 Jul 2009 06:30:48 +0000 http://www.sustainabilityconversations.com/?p=171#comment-153 [...] shows pretty well that corporate reputation and brand reputation are now inextricably linked. The advantages of going green are not in increasing sales but rather in reinforcing corporate [...] [...] shows pretty well that corporate reputation and brand reputation are now inextricably linked. The advantages of going green are not in increasing sales but rather in reinforcing corporate [...]

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