Communicating Climate Change is a huge challenge as there are many pitfalls to avoid, including words or images of devastating, quasi-Biblical effects of global warming which causes people to think that preventive action is futile or useless, and that nothing can be done against climate change.
As lots of research showed it recently, it is important to frame the climate-change issue in a way that makes sense in people’s daily lives in order to ‘translate passive awareness into active concern’.
This for instance what this climate change awareness campaign below is all about: how to make sense in people’s daily life and how to show that change is needed now, and not later.
However, will this campaign really fulfill its objectives? The approached used here might be insufficient in drawing positive behaviour change, worse it might create anxiety as many will indeed feel that it is already too late and that they will not be able to make a difference.
Hence my ‘?‘ in the blogpost title.
Any thoughts?
Credits: (Released: March 2009)
Advertising Agency: Ponto de Criação / fluor, São Paulo, Brazil
Creative Director / Copywriter: Guto Araki
Art Director: Reinaldo Pina
Illustrator: Tribbo Post
Photographer: Ricardo Carvalho
Audio: Comando-S
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