Clearly articulating why sustainability matters and why executives should integrate it into their business is arguably the most difficult part of the sustainability practitioner’s job. And very often, the simpler the business case, the more compelling it is. Making the Continue reading
From codes of conduct to factory audits, from environmental scorecards to multi-stakeholder dialogues, the tools for businesses to create sustainable supply chains are countless in numbers. But so do the challenges faced by businesses in implementing these tools and driving Continue reading
I was asked that question yesterday as I was speaking to graduate students in Communication on how to start a career in PR. To me, it’s not really a specific skill that will help make the difference, it’s an attitude: Continue reading
Some hard truthyou get to know after working in the field for quite some time: the ‘Sustainability Department’ is sustainability’s worst enemy. To truly integrate it into a company’s business and day-to-day operations, sustainability needs to be owned and deployed within the Continue reading
The word ‘sustainability’ itself. And the language that goes with it. Too often, communications and sustainability professionals make sustainability jargon the centrepiece of their communications efforts. But in the end, who understands and relates to such language apart from communications Continue reading
SustainAbility and GlobeScan have just published their latest survey on sustainability leadership (to download here), which explores who are today’s sustainability leaders and why. I love data and surveys! This one is a must read for anyone looking at corporate reputation and Continue reading